Barbara and Ron Gromfin founded their first hospitality company in 1994, supplying products and services to prestigious hotels throughout the United States.

One of their first clients was the renowned beach front hotel, Hotel Oceana. Barbara and Ron became known for the stellar service and luxury products, which resulted in the continued growth of their business. Clients included the Four Seasons, The Penninsula, Hotel Bel Air, The Beverly Hills Hotel, and Chateau Marmont.

Barbara and Ron have now relocated their home and business, Endeavor Sourcing, from Los Angeles to Palm Springs, California where they continue to curate and offer the best of the best in luxury hospitality products.